Astra — Smarter Plastic Use for Sustainable Packaging
Packaging smarter today for a cleaner tomorrow. We redesign packaging and create closed-loop reuse to reduce plastic consumption without losing convenience.
Mission / মিশন বিবৃতি
Astra's core mission is to build a practical transition plan toward plastic reduction in the packaging industry through smart design and responsible reuse — ultimately reducing plastic consumption by up to 80% without disrupting product accessibility or affordability.
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Design
Packaging redesign to minimize material while keeping product safety and shelf life.
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Circular Recovery
Same-type plastic recovery and closed-loop recycling to preserve material quality.
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Incentives
Deposit-return and rewards to increase participation and recovery rates.
The Problem / সমস্যা
Widespread single-use plastic dependency across food, cosmetics and household goods, with limited affordable alternatives for a large portion of the market. Complete bans are impractical; pragmatic reduction is key.
- High per-capita urban plastic consumption and heavily plastic-reliant supply chains.
- Alternatives (glass, paper, jute) often increase cost and reduce practicality.
- Need for systems that combine reduction with circular recovery.
The Solution / সমাধান
Astra integrates lightweight packaging and deposit-return incentives—targeting a 70–85% plastic reduction while keeping costs low for brands and consumers.
- Reuse + Refill
- Starter reusable containers + ultra-light refills for repeated savings.
- Incentivised Returns
- Deposit systems to return containers for reuse or proper recycling.
- Closed-loop Recycling
- Same-type plastic recovery to maintain material quality and reintroduce it into refill production.
Case Study — Shampoo Refill Pouch
Replacing single-use 500ml bottles with a reusable bottle + 500ml refill pouch (approx. 8g plastic) can cut plastic use per unit by 70–85% and deliver cost savings to consumers over time.
Traditional Bottle
~40g plastic per purchase
Refill Pouch
~8g plastic per refill
Savings
70–85% plastic reduction per refill
Traction & Milestones
Pilot-ready prototypes, discussions with major FMCG partners and a roadmap to expand sustainable packaging solutions across Dhaka and then nationwide.
Pilot (6 months)
10–15 retail partnerships, 2 brand partners, target 5,000 consumers.
Scale-Up (Year 1-2)
200+ retail partnerships, 10+ brand partnerships, first closed-loop recycling facility.
Impact
Prevent 50+ tons of plastic waste through early adoption.
Team / দল
Astra Team — leaders in product design, operations, technology and finance, united to build practical circular packaging systems.
CEO
AS Rumon
Strategic leadership, partnerships & fundraising
Join the Packaging Revolution
Partner with Astra to embed circular design in your supply chain or support our sustainable packaging initiatives.
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